Way into Love, AVATR 520 . My Day Officially Kicked Off

· AVATR’s fresh brand attitude, “Emotional Intelligence, Self Delight on Every Journey” has been demonstrated through its microfilm premiere and the release of MOOK, i.e., Self Delight Outlook
· With the upcoming of “Self Delight Festival”, galore crossover events would be organized around the theme of creativity
· The second major OTA (Over-the-Air) upgrade, bringing 24 new features, 30 core experience optimizations and tons of detail improvements
· The City LCC (Lane Centering Control) will be activated for the whole AVATR 11 lineup’s users for free; City NCA (Navigation Cruise Assist) and AVP (Automatic Valet Parking) functions will be available to more users in a gradual rollout

May 20, 2023 (Shanghai) – AVATR 520 . My Day officially kicked off at the Aranya gold coast. AVATR’s fresh brand attitude, “Emotional Intelligence, Self Delight on Every Journey” has been demonstrated through Self Delight microfilm premiere and the release of MOOK, i.e., Self Delight Outlook. Mr. Julian Cheung, Mr. Lin Gengxin, Mr. Frankie Han and Hedgehog Band were all staged for the event with AVATR car owners. On the day, AVATR enormously ignited everyone’s summer vibe by elaborately preparing the sensational activity sites, such as Self Delight Amusement Ground, Self Delight Wish-Notebook Corner and throwing an immersive and peppy Self Delight party.

AVATR 520 . My Day Officially Kicked Off

Noteworthily, it has also been officially announced that the second major OTA upgrade was pushed on the AVATR 520 . My Day, through 24 new features, 30 core experience optimizations to bring a diverse “Ever-evolving and Ever-fresh” driving experience. Mr. Tan Benhong, Chairman and CEO of AVATR Technology, said “AVATR’s Self Delight attitude is not only for visioning a double satisfaction of products and user experience, but also performs as a profound value that AVATR must possess to create a distinctive and premium brand. AVATR will continue to decode new features for users through OTA and truly become their ‘Most Emotional Intelligent Companion’.”

Sing along at Self Delight party, and way into love with car owners

The early summer night in Aranya is so inviting and romantic, that’s when and where Self Delight party has been thrown. More than 400 car owners from all over the country met up at the gold coast to join an exhilarating party that AVATR organized. The premiere of the Self Delight microfilm is the highlight of the AVATR 520 . My Day which is starred by the AVATR car owners who stick to the love in their hearts and showed up “rain or shine” at the party, and they are the epitome of more than 6,000 sophisticated, unhurried, unrestrained, and never judge nor to be judged AVATR car owners.

Mr. Tan Benhong, Chairman and CEO of AVATR Technology Is Having A Dialogue with Microfilm Creators

As the initiator of AVATR's Self Delight concept, Mr. Tan Benhong also shared his own “Self Delight” experience in the dialogue with microfilm creators Mr. Tian Yusheng and Mr. Liu Xiaoli, and frankly expressed that in the face of unprecedented fierce competition in the auto industry, AVATR's current real state is "While ‘Self Delight’, while competing", "The capability of competing has boosted us the confidence to calmly ‘Self Delight’ without fear of difficulties and hardness, and “Self Delight” has given us the motivation to face challenges and keep fighting. Therefore, we hope that all AVATR products will become the real and fun friends of our users by acting as a bond of resonance and empathy among themselves.”

Mr. Chen Zhuo, Senior Executive Vice President of AVATR Technology Announces the Second Major OTA Upgrade

At the same time, Mr. Chen Zhuo, the Sharing Officer of AVATR and Senior Executive Vice President of AVATR Technology, also said: "The philosophy of Self Delight is derived from the userism of emotional intelligence. AVATR's products will definitely be at the forefront of intelligence frontier, adhere to the continuous development of digital life, take the lead in breaking through the coverage of scenarios, and bring a pleasant experience which is ever-evolving, ever-fresh and full of surprises.”

Resonate with values, build an “essential shield” for the premium auto brand

At the event, AVATR also joined hands with Context Lab to release MOOK, i.e., Self Delight Outlook to redefine smart mobility in the era of vipassana. In AVATR's view, emotional value has become a prominent consumption need and vehicles, empowered by intelligence technology, have transformed from a pure mobility tool to a life companion. Based on insights into industry trends and user demands, AVATR has a more tangible and firmer direction at building an up-scaled brand, focusing on the emotional demand of "Self Delight", and achieving a comprehensive evolution in three aspects i.e., product, user, and industry.

AVATR Users Shared Their Lifestyles

For product, AVATR stands for "Put A Smile on You", and through forward-looking design aesthetics and high-level intelligence that echo with each other, the vehicle can truly become "Your Most Emotional Intelligent Companion “. For user, AVATR is committed to becoming the ride, which shows the way of love and be a part of car owners’ content life. For the industry, AVATR proposes the theory that " Mobility is also a lifestyle” and leverages emotional intelligence to accompany users to be Self Delight on every journey.

Products and brands continue to evolve, AVATR is your companion who’s always got your back

On the same day, AVATR officially announced that the second major OTA upgrade was pushed in order to realize the ongoing product evolution, including 24 new features, 30 core experience optimizations and tons of detail improvements, such as “Lime Green Themed” brand new UI interface with Pet Mode and Sentry Mode to offer more untethered experience options. What’s more, the City LCC (Lane Centering Control) will be activated for the whole AVATR 11 lineup’s users for free; City NCA (Navigation Cruise Assist) and AVP (Automatic Valet Parking) functions will be available to more users in a gradual rollout.

The Second Major OTA Upgrade Core Functions

Next, AVATR will continue to decode new features for users. In the second half of this year, all AVATR 11 models will iterate Huawei's high-end intelligent driving system ADS 2.0, so that users of the whole lineup will have the opportunity to enjoy the intelligent driving system by breaking away from reliance on high-precision maps. It is expected that 45 cities would be hot on the heels in the fourth quarter of this year. In terms of car operating system, AVATR plans to provide HarmonyOS original HMI interactive system in the third quarter of this year to hand users more selections.

Crossover Collaboration between AVATR and Aranya Waves Film Festival

Except the continuous product culling and iteration, AVATR would weigh greatly on creating the “Self Delight Festival” to influx artistic design, outdoor travelling, racing activities, etc. What’s more, to co-established online community with users and “Self Delight" corners in AVATR dealers stores as the venue for user engagement to make the life with AVATR more fun and meaningful.

Hedgehog Band Players Were Singing on the Stage

In the future, AVATR will actively carry the brand attitude, "Emotional Intelligence, Self Delight on Every Journey", and is committed to providing users the continuous evolution of the brand and products, creating a two-way efforts with users to embrace “Self Delight”and become the most trustworthy companion to them with infinite creation and love.

Disclaimer: All functions and configurations mentioned in this article do not constitute any form of promise for the real vehicle. Please kindly refer to the product configuration table officially released, for the actual configuration and functions.